What it checks
The canonical tag (the rel="canonical" link in the page's head) tells Google which address is the real one when a page can be reached at several. The tool checks whether the tag exists and whether it points to another domain.
Why it matters
The most damaging mistake is a canonical that points to a staging site or an old domain; Google may then move the page's signals to the wrong address. A canonical is a hint, not an order, but a wrong hint can quietly cost rankings.
How to fix it
- Find the rel="canonical" line in the page source and check that it points to your live domain.
- If your SEO plugin writes the canonical, check the plugin's and the site's address settings.
- On sites moved from staging, search the database for the old domain and replace it.