What it checks
Measurement tags are the snippets Google Analytics 4, Google Tag Manager and similar tools add to a page. The tool reads the page's HTML and lists the measurement IDs it finds (for example G-XXXX or GTM-XXXX).
Why it matters
A theme update, a new cookie plugin or a reworked template can remove a tag. The site keeps working; only the data stops, and that is usually noticed when the monthly report comes back empty.
How to fix it
- If no tag shows up, check that the snippet is still added to the head of your theme or page builder.
- If the tag only loads after cookie consent, this tool may not see it; verify it with Google Tag Assistant in a session where consent is given.
- If you see more than one GA4 ID, check whether an old property is still being loaded.